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Enza Zaden is offering solutions for all commercial melon types. But we are also looking for new solutions. One example of this is our Amarillo program. Three years ago, after an in-depth study and evaluation, our breeders and biotechnologists started digging into this segment from scratch.
The taste of Amarillo melons is similar to Piel de Sapo, the shape a bit more bulky, somewhere between Piel de Sapo and Galia. Right now, within three years from the start of our Amarillo program, Enza Zaden is meeting market demands with better quality and consistently high-yielding varieties, such as Piel de Sol, Ambarino o Mielón. They outperform the vast majority of the competition both in taste, uniformity and external skin quality, avoiding the external problems Amarillos usually have.
Our team has made many improvements and the range of high-quality F1 hybrids has expanded greatly for the other types as well, including watermelons. This is recognized and acknowledged to an increasing extent, both by growers in the well-known production areas and by traders and retailers.
For us, innovation is more than genetics. In every area in which we can create value for our partners at the beginning of the chain, specialists are working deliberately on progress and innovation. This includes market research, post-harvest research, exploring new cultivation techniques and – last but not least – finding new ways to share knowledge and collaborate even more effectively. The Melon House Fair is an example of this.
Heverton Zappa Teixeira (Gerente Nacional de Vendas)
Fone: +55 19 3802-1427 / +55 19 99879-8340
E-mail: h.teixeira@enzazaden.com.br