Marketing and Product Manager Europe (Vitalis)


Voorst, The Netherlands, The Netherlands (Fulltime)

Marketing and Product Manager Europe (Vitalis)

Building on creating an organic world 

You are a real visionary when it comes to product marketing strategies in the organic vegetable seed market. You create partnership with the (regional) sales team and together you develop business plans and marketing initiatives. In doing so, you help accelerate our product marketing processes in the organic agri-business industry. This role requires a passion for data, marketing, creativity and the principles of organic agriculture.

In Voorst (NL) at the Vitalis headquarters we have a dedicated focus to deliver the best organic varieties through continuous improvement of our breeding activities. Together we work as one team with a passion for organic breeding to ensure the growing demand for organically grown vegetables. By working collaboratively with the Vitalis Seed Supply and Breeding Teams, you will contribute to bring certified organic vegetable varieties to organic growers through out the territory.

What are you going to do? 

You define a marketing strategy that will enable Vitalis to expand its position in the organic vegetable seed market. As a pioneer in innovation, you easily inspire and encourage open communication between the Vitalis Management Team, Enza Zaden Product Management Team, Sales teams and our Crop teams. In this way, you help bring marketing, seed supply, breeding and sales activities together. You get excited by managing the organic variety assortment life cycle process, and you monitor marketing developments closely.

As a professional in product and marketing management, you easily inspire and encourage your team members which direction and marketing activities to take. You are responsible for regional market intelligence coordination and translation into strategic plans and marketing tactics.

You take care of the development of the Vitalis brand and promotional plans.

You know what you want to achieve and get things done with the support of the sales teams. You are a real 'spider in the web' and the link between organic product management and other stakeholders. You will work together with colleagues from both Vitalis and Enza Zaden (Marketing & Portfolio Management, Supply Chain, Sales).

The ideal candidate ensures that the culture of the station is in line with Enza Zaden’s values, but also in line with the Vitalis brand as the core.

As a Marketing and Product Manager you will be part of an international marketing and sales team and work in cross-functional teams.

As a successful agri business organization and high growth business, we are expanding our organic workforce globally. In your job you will experience a lot of freedom and possibilities to brainstorm and come to new innovative solutions in the organic space.

You will be an internal and external brand embassador representing Vitalis in organic seed and agriculture policy at the EU level and to key organic customers across the region.

Your power

The strong communications and network skills you bring help you to build solid relations between all colleagues. You know how to organize and analyse organic market data and represent the Vitalis brand. Thanks to your experience you recognize opportunities and make impact. Your long-term vision on organic (product) marketing is of great value to the future of Vitalis .

Furthermore you are a proven internal and external relationship builder who can successfully align with the internal stakeholders driving continuous improvement. You are known and respected in the organic agriculture sector. You are motivated by driving a value driven brand.

In short, you:

  • have an educational background in marketing, breeding, agronomics (Master Degree);
  • have 7 to 10 years of experience in the organic agriculture industry (production, product development, grower relations, marketing);
  • have thorough knowledge of organic market relationships;
  • have experience in innovation project development;
  • have strong data analysis and interpretation capacity;
  • are a real motivator and goal oriented person;
  • are flexible and pragmatic, and able to portray and promote a positive image of the company’s vision, mission and values;
  • are proficient in the English language.

About Vitalis 

Vitalis Organic Seeds is a fast-growing organic vegetable-breeding company. Our mission is “creating an organic world together'. Vitalis is a daughter company of Enza Zaden in Enkhuizen. The organic mission of Vitalis and the innovative power of Enza Zaden combined create the best of both worlds.

We organically breed and produce vegetable varieties that are suitable for organic cultivation. Through this method of cultivating we and the growers contribute to a sustainable production of organic vegetables on healthy soil.

The results? Strong, healthy and tasty vegetables, with higher yield per square meter, that are resilient to climate change.

You will find our focus on sustainability not only in the field or greenhouse. At our location in Voorst, we strive to promote sustainability in other ways as well. We drive electric cars as much as possible, use solar panels and, for example, choose organic catering during our events.

In everything we do, you notice that sustainability is in our DNA.


Please, send your application to our HR department, via the link below. More information: 

  • Martine Rook, Corporate Recruiter, +31 6 55220474

Acquisition as a result of this vacancy is not appreciated