15 February 2018 News
Did you ever wonder if you are you a super taster? During the Fruit Logistica visitors could test this at the Enza Zaden booth. And just a few people got a positive answer on this question!
From 7 till 9 February, Berlin was transformed into the capital of the global fresh produce sector. More than 3,100 exhibitors from over 80 countries presented a comprehensive market overview during the Fruit Logistica.
Enza Zaden was well represented during this event with a brand new booth and an international team. Chris Groot, Produce Chain Manager: “Every year the Fruit Logistica is a great place to meet international relations. We’ve made a lot of contact and had interesting meetings."
This year, the post-harvest researchers of Enza Zaden were present at the booth. In their special lab area they showed the visitor several post-harvest activities.
Sandra Escribano, Post-harvest Researcher Enza Zaden USA: “Post-harvest data gives us good insights in the characteristics of our products. We use this information for the positioning and improvement of our varieties. It also helps clients to choose the right variety for their market. With the information we get from post-harvest research we can better attune our products to the end-consumers needs.”
Fruit Logistica Global Brand Manager Will Wollbold: "Fruit Logistica underlines its status as the leading trade fair for the global fresh produce trade. We had the privilege of welcoming over 77,000 trade visitors – more than ever before. We were particularly delighted to see the large number of trade visitors at the management level. Business results ranged from good to excellent."