From October 22nd to October 24th, Tribelli participated in Fruit Attraction together with the 7 European partners, Murgiverde, Agroiris, Vicasol, Granada La Palma, Sat Campos de Granada, Indasol and Fruca Marketing and, for the first time, it also had a booth on its own.
Tribelli® put a special highlight on the Superior Taste Award, even more proof of the Tribelli® sweetness, by creating a fresh and customized packaging that could inspire our partners and fascinate retailers.
Working together with partners, it was possible to find ‘candy-dispensers’ from which people could take Tribelli-to-go with them. Each partner had one Tribelli® dispenser and a lot of people enjoyed this new and healthy way of tasting Tribelli® triple sweet-on-the-go. At the Tribelli® booth, which was at a strategic access point of the fair, it was possible to sign up for personalized recipes through Tribelli® recipes app.
Beatriz López from the Marketing department stated: “It has been a real experience, as we have strengthened our relations with our partners. Thanks to the communication plan before and during the fair, we have increased brand image and awareness -even through articles in the most famous, specialized press.”
Tribelli® is much more than just a pepper and, following the campaign motto ‘Always more than what you expect!’, new creative ways, such as Tribelli® Ice-cream, have been used to promote the brand.
Visit us during the House fair Spain 2019, Nov, 13th. We are inside the Enza Zaden facilities in Santa María del Águila, Almería.