It’s all about showing a passion for marketing
Starting in our office in Salinas or Florida you’ll take responsibility for a diverse and challenging range of strategic marketing missions. As the Marketing Manager North America (Mexico, USA, Canada) you are having a significant role in a diverse scale of marketing innovation projects and driving the North America marketing organization for Enza Zaden.
The purpose of the role will be to create and execute strategic marketing for the North American region. Your success will be defined by your ability to successfully define and deliver the future marketing strategy for the North American marketing organization.
You co create and develop the strategic regional plans, strategic market plans and tactical entity plans for Mexico, USA and Canada together with the Regional Sales Management Team and Product Managers. That will enable Enza Zaden to expand its position in the North American vegetable seed market. As an expert in marketing communication, you easily establish an extensive internal and external network of contacts. You encourage open communication between the Regional Management Teams, Sales Representatives and external agencies.
You are the primary contact in the organization for external news and media concerning marketing in all of North America. In this way, you help bring North American marketing and North American sales activities come together. The marketing manager we are looking for is capable of playing a connecting role between the North American and the global Enza Zaden organization, in order to ensure optimum output of the marketing projects. You get excited by managing the regional market and business analyses, and you collect quantative and qualitative data for the region in cooperation with the Global Market Intelligence Officer.
You are also responsible for the execution, supervision and management of Annual Marketing Plans based on the brand positioning of Enza Zaden. This shall increase the awareness and relevance of our brand in the North American Seed Market, to increase customer engagement that will generate sales.
As a professional in marketing strategies, you easily inspire and encourage your team members which direction to take. You will be directly responsible for a team of 2 or 3 team members and provide leadership and develop their marketing expertise.
This is a role for someone who is looking for a challenge, who is prepared to be hands-on in their approach and can take the opportunity to build a strong and sustainable North American Marketing department for the future.
You know what you want to achieve and get things done with the support of the marketing and sales teams.
The new Marketing Manager North America will report to the VP Marketing Enza Zaden Global.
It is a position that is focused on execution, strategy and understanding what your team needs. Therefore we need an experienced marketing manager with a clear vision about leading a team. But also a manager with confident communication and network skills. You know how to build solid relations between all colleagues across different cultures. You are capable of playing a connecting role the global Enza Zaden organization. You have excellent analytical skills and you know how to organize and analyze market data and represent the Enza Zaden brand. Thanks to your creative thinking capabilities you know how to develop a clear framework for our promotional activities based on a clear branding infrastructure including brand image and key messages.
In short you;
- have an Academic level (MBA of MSc) preferably in Economics/Business Administration or Marketing; have 8 years of relevant work experience in the food or vegetable industry or in an agricultural working environment. Preferably both B2B and B2C experience;
- have strong data analysis and interpretation capacity;
- are capable of managing complex projects;
- are fluent in the English language, knowledge of Spanish (or other languages) is considered to be a plus;
- are a visionary that is able to create strategic plans with a commercial perspective that can be implemented successfully.
Enza Zaden is a vegetable breeding company that develops vegetable varieties. We produce and sell the seeds of these varieties all over the world. Both for conventional and organic growers. In order to explain this properly (and as briefly as possible) we have made an animation
For more than 80 years we are working with the best that nature offers. We support this with state-of-the-art technologies to speed up our breeding process. That is really necessary, because currently the development of a new vegetable variety takes up 6 to 10 years.
The results? Strong, healthy, tasty and climate-proof vegetable varieties with higher yield per square meter and less need of crop protection products or fertilizer.
Our strength? More than 2000 passionate colleagues worldwide working together on the vegetables of tomorrow. Therefore, we continuously invest in knowledge and skills with our Enza Academy and under the flag of enzActive we organise various sports activities to stay healthy.
Please, send your application to our HR department, via the button below.
Martine Rook, Corporate Recruiter, +31 655220474
Acquisition as a result of this vacancy is not appreciated