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1995 was the year in which we introduced Campari, Enza Zaden’s answer to German criticism of the taste of Dutch tomatoes. Campari was to become a huge success under the brand name ‘Tasty Tom’®. Many more brands followed, such as the tomato variety TomAzur® and pointed pepper varieties of the brand Tribelli.
In 1998 Enza Zaden acquired a majority share in Vitalis, producers of organic seeds. In the years that were to follow Vitalis evolved into Europa’s largest organic vegetable producer.
In 2000 Enza Zaden acquired a leading position in the large lettuce market of the United States by taking over Coastal Seeds, a company specializing in lettuce. Three years later we also took over a breeding station and an onion program of Yates in Australia, making us an onion specialist and prompting the establishment of Enza Zaden Australia.
That same year, 2003, also saw the establishment of Enza Zaden Africa in Tanzania. This production station’s location at a great altitude at the equator enables it to produce hybrid seeds in year-round production cycles.