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When tapped, a good, ripe watermelon sounds pleasantly hollow. It’s a sign of quality. Ever since we entered this market, we chased the highest quality by doing things differently. By planting nearly 100 commercial trials each season, we were able to quickly develop dark mottled striped varieties such as Cracker Jack, Rio Grande and Red Garnet. Today the refreshing value that we bring to the entire chain creates an ongoing buzz of excitement and anticipation. With new additions on the way, we aim to keep exceeding expectations in the future.
At Enza Zaden, we're diving into the world of seedless watermelons with enthusiasm! Our veteran watermelon team from the East has cultivated expertise in this domain for seven years. With a collective experience exceeding 100 years, our team is adept at navigating the dynamics of the watermelon market, ensuring our products make a splash.
Like a refreshing watermelon salad on a hot summer day, the ingredients are essential in the recipe for a great watermelon crop. We acquired a breeding program with a rich genetic pool and nearly market-ready products. But we knew it needed that special touch: a connection to the market.
We're market-savvy, thanks to extensive trials across various regions. Our approach is as decisive as flashing red cards in football—we swiftly eliminate any flawed products. You know how melons grow with vines, kind of like a network? Well, we’re like that. Our core team has deep ties with growers and brokers, conducting over 100 commercial trials yearly. This allows us to gather invaluable feedback for constant improvement.
Watermelon farming covers vast distances, so timing is everything. Our strategically placed trials ensure we support growers across diverse geographies, helping them to maximize their harvests. Since our plunge into the market seven years ago, we've scored big with varieties like Cracker Jack, Rio Grande, and Red Garnet. And we're not stopping there—exciting new introductions like yellow-meat and sugar baby types are on the horizon. At Enza Zaden, excellence is a journey, not a destination—we're always chasing the next big breakthrough.
Do you want to know more? Please contact our sales representative in your area.