16 June 2025 News
Innovation is shaking up the melon and watermelon world, one juicy breakthrough at a time. From breeding to post-harvest research and market trends, our expert teams are digging deep to grow more than just great fruit—they're cultivating real value. A standout success? Our year-round Melon Program, built to deliver top-quality melons in every season, not just summer.
Though often associated with summer, melons are now available in stores year-round. While offering consumers whole, halved, and fresh-cut options can boost sales, Mario Noviello, Melon Product Manager at Enza Zaden, says, "Quality and consistency make the most difference." Our portfolio focuses on consistent quality, taste, and yield.
Each year at Melon & Watermelon House Fair, we bring together melon and watermelon professionals to showcase our innovative, ever-expanding portfolios right in the heart of Murcia, Spain. Beyond indulging in our sweet, refreshing melons, we also dive into pressing industry challenges—like and delivering consistent quality year-round.
Join us at the 2025 Melon & Watermelon House Fair, where we’ll be highlighting our year-round melon program. This year’s event will take place from June 30 to July 3, 2025, at El Albujón in Murcia, Spain.
We look forward to welcoming you! For personalized meeting arrangements, please reach out to your local sales representative or email us at: g.inturrisi@enzazaden.es.
More information: Melon House Fair 2025
Back to overview