8 April 2025 News
We’re taking the next step in our go-to-market strategy for China. While we continue to work closely with our trusted local distributors, we’re now expanding our focus to include the fast-growing high-tech horticulture sector.
To support this growth, we’re excited to welcome Ruifang Wang as our new Sales Manager China. She brings extensive experience in the seed industry, from product development to strategic management, and has a strong network in China’s high-tech greenhouse segment.
Ruifang will focus on commercial activities and coordinate our local operations. Working closely with product development teams, she will help us connect even better with high-tech growers and tailor our portfolio to their needs.
“Ruifang brings valuable insights and strong local connections. Her appointment helps us stay close to our customers and better understand the Chinese market,” says Keimpe Veenstra, Regional Sales Director North Asia – Pacific.
China is one of the most dynamic markets for high-tech horticulture. By combining local knowledge with our global breeding expertise, we aim to bring top-performing vegetable varieties to both high-tech and traditional growers. Ruifang will be based in China and report to Keimpe Veenstra. We’re looking forward to working together with Ruifang to grow our impact in China!
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