14 August 2026 News
From 6 to 8 October, Fruit Attraction will once again bring together the leading professionals from the international fresh produce industry in Madrid. The event provides an excellent opportunity to exchange knowledge, discover the latest market trends, and strengthen business relationships across the entire value chain.
One more year, the spotlight will be on Tribelli® Seedless and easyQs®, two brands developed to meet evolving consumer and customer needs by combining taste, convenience, and innovation.
Tribelli® Seedless represents the next evolution of the renowned Tribelli® concept. It retains everything that has made Tribelli® a benchmark in the mini sweet pepper category: vibrant colours, exceptional sweetness, and a distinctive crunchy texture.
What sets Tribelli® Seedless apart is its ability to remove one of the small but common frictions consumers experience when eating peppers. By eliminating seeds, it creates a cleaner, more convenient and enjoyable snacking experience, making it easier to eat anytime, anywhere. The concept responds to growing consumer demand for products that combine great taste with convenience, while encouraging more frequent vegetable consumption.
This innovative approach has gained industry recognition, with Tribelli® Seedless being shortlisted as a finalist at the Fruit Logistica Innovation Awards 2026 in Berlin. The nomination highlights its potential to bring meaningful innovation to the fresh produce aisle by addressing unmet consumer needs and redefining expectations within the mini sweet pepper category.
easyQs® has become one of the most recognised mini cucumber brands in Europe, offering a combination of convenience and an outstanding eating experience. Its practical size, extra crunchy texture, and refreshing taste meet the needs of consumers looking for healthy and easy-to-enjoy snack options throughout the day.
In addition, its extended shelf life helps reduce food waste while creating value throughout the supply chain.
Two brands, one ambition: responding to evolving consumer trends with innovative, convenient, and sustainable solutions.
Visit Us at Fruit Attraction 2026! Hall 10 – Stand 10B09A
For more information, please contact:
Mari Carmen Manjón – m.majon@enzazaden.es
Peter Laan – p.laan@enzazaden.nl
Carmen Ampt – c.ampt@enzazaden.nl
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