Over the years, House Fair has grown into a trusted professional space where we reflect on the latest industry trends and explore new business opportunities together. Creating value together has always been at the heart of House Fair. By working shoulder to shoulder with every part of the chain, from producers to retailers, we continue developing solutions for our business’ challenges.

This year, conversations will revolve around how to create value through consistent concepts and brands that meet consumers’ expectations in terms of quality, taste, and availability.

The tomato industry continues to evolve. During House Fair, we would like to navigate these changes and discuss possible solutions together.

This year, we invite you to discover our HREZ tomato portfolio and guide you through our latest varieties. Our HREZ portfolio has been developed to provide solutions for the diverse needs of different markets, segments, and growing conditions. Our House Fair is a moment to connect, exchange insights, and discuss the future of tomato cultivation. It’s an opportunity to explore how innovation, expertise, and collaboration can support producers in building resilient and successful crops.

Discover the latest developments, meet our specialists, and explore how we can continue to grow stronger together

The House Fair is all about collaboration and innovation within the fruity crops industry. Retail- and chain partners are invited to discuss trends, explore new varieties, and consumer insights. Taste our popular tomatoes and experience our concepts and brands, as Tribelli®seedless (our snack peppers known for exceptional sweetness and shelf-life) and EasyQs® (our mini cucumbers that meet consumer trends of convenience, crunchiness and sustainability) and. Exchange experiences with our specialists and get inspired by our offerings for the future.

Visit us at the House Fair 2026! We're ready to transform challenges into possibilities and explore upcoming business opportunities together.